Auckland photographer Reuben Price’s career has taken him around the world, working for Sky TV in London and then in New York where he managed a photography company and set up a digital print studio. After returning to New Zealand to his home town of Auckland he says he “travels the country at every opportunity to photograph the amazing landscapes of NZ” and often finds himself well off the beaten track in a quest to capture the perfect picture. Reuben’s extensive experience in graphic design and a knack for solving technical problems has recently borne fruit with the publication of one of the most innovative new series of photographic prints we have seen, the New Zealand flora series.